The digital communication – dialogue without borders or a means of strengthening companies` positions

Abstract

The online communication offers a number of services that greatly facilitate the daily life and lifestyle of the modern consumer. First of all, it allows people to communicate in a world or space without geographical, temporal or physical boundaries.
The digital communication, also known as data communication or data transmission, is the transfer of information or data using digital signals over a point-to-point channel.
Communication in a digital process is done through a communication technique where thoughts, data or information are digitally encoded as discrete signals.